The semiotics of colour in Kazakh culture cannot avoid the term «ala» (colourful, multicoloured), which is characterised by a number of meanings. This cultural concept is one of the most interesting in Turkic culture. The polygonal Kazakh colour symbolises the world in the middle, life with all its shades: Good and evil, unity and discord, etc. Some experts believe that the term «ala» (spotted), which has a deep semanticsymbolic meaning in the Turkic (Kazakh) culture, is related to the worship of the ancient totem, a spotted horse deity, etc. The meaning of the term «ala» is most evident in the